10 Ways For Retail Business For Success

Ready or not, retailers in Indonesia would face such fierce competition. Especially with the rise of foreign retailers in Indonesia, which have brand power and filthy lucre that "infinite". Therefore retail in Indonesia need to be aware of or understand the various trends that will occur in the retail world in the future. Here are 10 things that could determine the future of retail.

1. Promotion price should
Every retail, both small and large retail or retail for under or premium segment. Everything can not be separated from the promotional price. This strategy seemed to have become generic strategy. Similarly, drugs that offer efficacy of this strategy can not serve as a unique strategy. However, this strategy also can not be abandoned.

Now the choice is when the price promotion program was conducted and what creativity can be developed. Some retailers create a premium brand by offering a massive discount program at night. Midnight Sale this program was greeted enthusiastically and seemed to start a plague in the capital.

Creativity in promotional pricing is also not always in the form of discounts. Promotion prices can also be done in the form of cash back or buy one get two. But whatever creativity is done, retailers in the future will not be able to leave the program just like that price promotions.


2. Selling experience is more important
Items sold are the main attraction for consumers to come to retail. However, do not dwell on the product without presenting a unique experience for consumers. The more an attraction for consumers to come to Bread Talk or Jco not shredded or donuts bread almond flavor, but the experience of the brand itself.



Based on research from Nielsen, 93 percent of Indonesian consumers to make retailing as a place of recreation. They will be more and more shopping if satisfied by the experience created by the retailer. Experience can be developed through many dimensions such as games with five senses (look, sound, smell, etc.), or through interaction with the consumer. That is why, sell the experience will become even more sought after by consumers rather than products sold.


3. Run with the technology
Technology will play a major role for retail in the future. Even if consumers consider going into retail as recreation, they are still just an impatient consumer. In this fast-paced era, they need fast service from a retailer.

There are three kinds of technologies that will affect the future of retail strength. First is the technology in the field inventory, where retailers need technology that can quickly identify inventory and give signals quickly if there is vacuum goods. Both are in the field of transaction technology. Retail future requires technology that can make a deal completed in time more quickly and do not create long queues. The third is that technology can help create retention and customer relationships. For example, to inform the point rewards or new products over the phone.

Technologies such as RFID (Radio Frequency Identification) or LBS (Location Based Service) seems to be popping up in the future because this kind of technology can help retailers provide a fast and accurate service.


4. Binding consumers with loyalty program
In future, retailers must have a unique loyalty program for consumers and experiential. Increasing number of retail options make the consumer can not be loyal to one retailer. Look at the results of a survey in the U.S. which showed that only 15 percent of consumers who always came to the same retail. Hence, retailers must have a strong loyalty programs to bind them.

Loyalty program is done not with a membership card or discount card only. Loyalty program should be prepared based on the unique needs of consumers. Therefore, the collection and excavation databases will be increasingly important for retailers. A good database will be the power set loyalty program.


5. Co-branding with more and more parties
To create a loyalty program on an ongoing basis, retailers would not want to do co-branding with many parties. Co-branding can be done with other partners in industry and other partners in the industry. The aim is to strengthen the impact of the campaign carried out and efficient promotion programs.

In addition, the co-branding also make retail creativity is not fixated on the conventional programs. Indomaret cooperate with Self issued cards that are not only a rechargeable card but can also be used to pay electricity and phone in stores Indomaret. Indomaret means now is not just selling household products, but also the point of payment for a variety of regular payment.


6. Focus on individual and interactive
In the future, consumers want to be seen as individuals and not as the same person with another. They expect retailers to provide more flexibility for consumers to determine what they want. Therefore, retailers should prepare toppings and lots of features to be selected by the consumer. Like the ice-cream, the product can be the same, but consumers can put a variety of additional on top of the ice cream. If necessary, consumers will go directly to the manufacture so that they can get what they want.


7. Totality in service will be consumer demand
Indonesian Consumers will increasingly look excellent service as a necessity in the retail world. According to a survey conducted by Accenture in some countries, it turns out the number one buying decision is influenced by the ministry. In Indonesia alone retail awareness in the field of services is already growing, however the service is still limited commitment to the hospitality course. Yet the totality of the service covers many aspects, ranging from consumer signed up to after-sales service.
8. Fast fashion
Retailers will face an increasingly shorter time span of a product to be a fashion product. Proverbial, if today's consumers scramble to buy the product again "in", then tomorrow, consumers expect that again in these products has changed.

With rapid change, retailers must always be flexible to provide new items in a relatively short time. Retail as Chico in the UK has always offered new merchadising every two or three weeks. Thus, visitors are always refreshed with a new look.


9. Green Program
Environmental awareness will also get attacked by the retail consumer. Educate environmental concerns such as global warming will be stronger. As a result, consumers are also increasingly aware of the importance of protecting the environment. For retailers, environmental issues must be properly captured and translated into a program retailer.

Green programs are now longer run trend is a reduction in the use of plastic to carry groceries. Carrefour for example, have started selling bags that can be used hold so it does not create environmental pollution by the disposal of excess plastic. Some retailers even give extra points if customers bring their own bags from home.


10. Retail channel is increasingly blurred
Do not be surprised if later we can hardly find the channel that actually specialize in one product category. The tendency of each retailer to bind consumers so they tried to make its retail ahirnya as one stop shopping. In addition, consumer demand for retail to bring something different to make retailers finally just added to its product items from various categories. As well as pharmacies selling food, fruit shops selling household products. Overseas, hypermarkets also sell cars.

(Souce: Majalah MARKETING Edisi Juli 2009)
Source : http://1001peluang-bisnis.blogspot.com/2010/04/10-cara-bagi-bisnis-ritel-untuk-sukses.html